What You Need to Consider When Designing Your Labels and Tags

Labels and Tags

One of the key elements to good branding is how you design your labels and tags. Taking the time to properly design your product label, or your marketing tag, is important due to the fact that this is one of the things that actually draws a customer to your merchandise. In order for your labels or tags to be effective in making people take notice of your products, you need to take into consideration the many different elements that come into the making of a label or a tag.

Some of the factors that you need to carefully study when putting together these things include color and color combinations, readability of your text, graphics, the fonts you use and the material that you decide to utilize. Aside from these, you also need to take into consideration the size of your label, the finish, what shape it is in and what information you put on it. All of these factors, when carefully considered and thought out, can help you create the best labels and tags you need for your products.

To start, let us first tackle the color and color combinations of your tags. Are your colors eye-catching? Do these clash, stand out or blend with the color of your products? Make sure that the colors you choose for your tags do not clash with the colors of your product. You also need to ensure that these are easy on the eyes yet eye-catching enough to notice. Try to experiment with color combinations in order for you to be able to see which ones work and which ones do not. If you want to take it one step further, you might want to do test market research on these color combinations that you put together.

Next, you will need to assess the fonts and text of your labels and tags. Make sure that the text and the fonts are easy to read by most everyone. If you are targeting one specific market, find out what kinds of fonts appeal to this particular market and use these for your labels. The same goes for the graphics of your tags. Find a graphic or pictogram that is appealing to your target market and use this on your labels.

The materials that you use for your tags or labels should depend on what your products are and whether or not these will be exposed to the elements. For example, if your product is a piece of machinery that will be exposed to grease, dirt, dust and grime, you wouldn’t want to use a label material that is not resistant to these, now would you. Your best bet for these kinds of labels would be aluminum foil or Lexan, which are both durable and can withstand certain dirty and hot situations.